BWD subscribers are well-educated, affluent, and devoted to their hobby. They are experienced consumers who are willing to do the necessary research to make an informed buying decision. And when they make a purchase, they are not afraid to spend money. This makes them an extremely valuable consumer to reach because they are opinion leaders among their peers.
Our company uses a variety of media platforms and vehicles to deliver both content and experience to our family of subscribers and to the birding world at large. If you want to reach birders and bird watchers, there's no better marketing partner than Bird Watcher's Digest.
As summer winds down, everyone here at Bird Watcher's Digest is ramping up for a full fall schedule. We have lots in store for the birders who subscribe to our magazines, follow our podcasts and social media feeds, and attend our events. We've also planned a special marketing event just for our advertisers and marketing partners. Continue reading »
It's February, and though we're in the heart of winter, at Bird Watcher's Digest we have our eyes on the prize: spring migration. For birders, this is our Super Bowl. Continue reading to see how BWD is setting the stage for a fully engaged season with our audience and how you can be a part of it. Continue reading »
Welcome to the summer 2016 issue of Seasons of Advertising, our quarterly advertising newsletter from Bird Watcher's Digest! This communication was created especially for you, our marketing partners... Continue reading »
HAPPY 2016! We have many, MANY advertising and event opportunities to share with you... Continue reading »
Bird Watcher's Digest, a bimonthly magazine for birders, was founded in Marietta, Ohio, in 1978 by Elsa and Bill Thompson, Jr. BWD also publishes Watching Backyard Birds for backyard birders. Over the decades, BWD has expanded to include other modes and channels of content creation and distribution: websites, videos, podcasts, blogs, booklets, print and e-books, birding gear, and events, most notably the Midwest Birding Symposium, BWD Reader Rendezvous, and the American Birding Expo.
Bird Watcher's Digest and the Space Coast Birding and Wildlife Festival has enjoyed a long-time working partnership. Both organizations experienced phenomenal growth while making the appropriate internal and external changes to compete in the world of birding and nature-based activities. The Thompson family and BWD staff are mentors who best promote your event or product. Each customer receives the same caring service whether first or long time advertisers.
Organizer / Space Coast Birding and Wildlife Festival
Celestron is proud to team with organizations like Bird Watcher’s Digest. Advertising and sponsorship efforts are integrated smoothly and our participation at their events like the recent American Birding Expo in Columbus, Ohio allow us to build our relationships with people in the outdoor enthusiast community.
BWD has been a part of our promotional plan for several years. The team and Thompson family are wonderful partners, the readers are dedicated birders. BWD should be considered for the media plan of any brand, service or venue that needs to reach this target audience in a trusted, welcoming environment.
Birds & Beans LLC
Our experience working with BWD is multifaceted. BWD is professional and trustworthy. We find them friendly and loyal. They know the birding business and have a strong following. Our advertising with BWD enhances our image and produces sales. BWD is a family business like ours, which we know works best with birders.
Alamo Inn B&B, Gear & Tours
The BWD team makes things happen in a big way. Working with Bill, Dawn, Kyle, Mollee and the whole crew at the American Birding Expo was fantastic. As we've come to expect, the event flowed smoothly and seamlessly throughout. We're already looking forward to the next one!
George L. Armistead
Events Coordinator / American Birding Association
Its been fantastic working with the professional team at The Bird Watchers’ Digest and we appreciate their help in promoting us to their readership and fans.
Rockjumper Birding Tours CC
We know when the magazine lands in people’s hands because our phone rings! And it’s been that way from the first ad over a decade ago. That makes me feel old.
Coordinator / New River Birding and Nature Festival
Working with the BWD team has been great for our company, and we are pleased to see their magazine and online presence going from strength to strength. We are loyal fans of BWD!