10. We have a history.
We began publishing BWD in 1978—that’s 37 years of experience! We’ve seen the birding market grow into an estimated 42 million bird watchers who have a total economic impact of $82 billion annually! We know the main players, the trends, and the scope and trajectory of the entire birding market.
9. We embrace the future.
We were among the first nature publications on the Internet. More recently we were among the early adopters providing our content via digital readers and mobile applications (apps). We continue to explore new ways to deliver content and marketing messages to consumers through digital channels.
8. Marketing channels galore!
We have more than 20 different marketing channels in print (magazines, booklets, custom content), digital (e-publications, the BWD app, websites, e-newsletters, e-blasts, podcasts, blogs, video, and customized versions of all of these), and in-person (events, consulting) arenas.
7. We’re really good at orchestration.
We can create a customized marketing plan that achieves your goals while working within your budget (see #8 above).
6. We’re authoritative.
Our editor, Bill Thompson, III, has written numerous best-selling, award-winning birding books. Our contributors are among the top birding experts in the world. We really know our stuff.
5. We’re birders, too, so readers trust the BWD brand.
You might say that our knowledge of the birding market comes to us “naturally!”
4. We cater to ALL levels of involvement in bird watching—
from beginners to backyard birders to globetrotting bird listers and everyone in between!
3. You call US, you GET us!
Since Day 1 we’ve kept all of our operations in-house. So when you call Bird Watcher’s Digest, you will speak with an actual staff person! We don’t rely on outside agencies to handle our business.
2. We’re the magazine that people actually read.
That’s rare in today’s norm of swirling information overload. BWD offers our readers a sanctuary of well-written, thought-provoking, entertaining and useful content. We don’t have to rely on lots of big images or over-the-top splashy graphics. Most of our subscribers read every issue from cover to cover.
1. We’re looking for a serious relationship.
When you do business with Bird Watcher’s Digest, we’re in it for the long term. We don’t want to sell you one big ad. We want to build a successful marketing campaign for you. After all, if your business grows, ours will too!