We’ve seen some exciting advertising trends in the birding and tourism market this year, and many of you are reaching larger audiences through digital marketing. One of the most successful advertising opportunities at Bird Watcher’s Digest is our eBlast marketing which reaches a targeted audience of nearly 40,000 qualified people! eBlasts deliver your marketing message to consumers who are eager to act. Our eBlasts have open rates averaging between 20 and 30 percent—nearly double the industry benchmark of 12 to 18 percent! If you would like more information on eBlast marketing, please download our media kit, or contact me for more information.
Another hot trend right now is social media marketing. Our Facebook audience has more than 25,000 followers, and we provide sponsored posts for advertisers at a very affordable rate. Our audience can read about you through a sponsored post on our Facebook page! Our Facebook audience is very interactively engaged with our page, and they love to hear from our advertisers. For more information, please see our media kit, contact me, or visit our BWD Facebook page to see what’s happening with us on Facebook. Don’t forget to LIKE us while you’re there!
Perhaps the biggest trend of all in the birding market is in events and event marketing. Through participation and sponsorship of birding events, your company can target thousands of avid birders on a regular basis. BWD partners with many birding events, including the Rio Grande Valley Birding Festival,the Space Coast Birding & Wildlife Festival, the Cape Cod Birding Festival, the Biggest Week In American Birding, and others, to encourage birders to attend a birding event. Two of our own events are right around the corner, and it’s not too late to join us! For more information about the 2015 Midwest Birding Symposium or the American Birding Expo, please visit these websites, or contact me. We’d love to have you join us! But hurry, because we’re running out of time and space!