Seasons of Advertising: Summer 2015

We’ve seen some exciting advertising trends in the birding and tourism market this year, and many of you are reaching larger audiences through digital marketing. One of the most successful advertising opportunities at Bird Watcher’s Digest is our eBlast marketing which reaches a targeted audience of nearly 40,000 qualified people! eBlasts deliver your marketing message to consumers who are eager to act. Our eBlasts have open rates averaging between 20 and 30 percent—nearly double the industry benchmark of 12 to 18 percent! If you would like more information on eBlast marketing, please download our media kit, or contact me for more information.

Another hot trend right now is social media marketing. Our Facebook audience has more than 25,000 followers, and we provide sponsored posts for advertisers at a very affordable rate. Our audience can read about you through a sponsored post on our Facebook page! Our Facebook audience is very interactively engaged with our page, and they love to hear from our advertisers. For more information, please see our media kit, contact me, or visit our BWD Facebook page to see what’s happening with us on Facebook. Don’t forget to LIKE us while you’re there!

Perhaps the biggest trend of all in the birding market is in events and event marketing. Through participation and sponsorship of birding events, your company can target thousands of avid birders on a regular basis. BWD partners with many birding events, including the Rio Grande Valley Birding Festival,the Space Coast Birding & Wildlife Festival, the Cape Cod Birding Festival, the Biggest Week In American Birding, and others, to encourage birders to attend a birding event. Two of our own events are right around the corner, and it’s not too late to join us! For more information about the 2015 Midwest Birding Symposium or the American Birding Expo, please visit these websites, or contact me. We’d love to have you join us! But hurry, because we’re running out of time and space!

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About Us

Bird Watcher’s Digest, a bimonthly magazine for birders, was founded in Marietta, Ohio, in 1978 by Elsa and Bill Thompson, Jr. BWD also publishes Watching Backyard Birds for backyard birders. Over the decades, BWD has expanded to include other modes and channels of content creation and distribution: websites, videos, podcasts, blogs, booklets, print and e-books, birding gear, and events, most notably the Midwest Birding Symposium, BWD Reader Rendezvous, and the American Birding Expo.

Client Testimonials

Bird Watcher's Digest and the Space Coast Birding and Wildlife Festival has enjoyed a  long-time working partnership. Both organizations experienced phenomenal growth while making the appropriate internal and external changes to compete in the world of birding and nature-based activities. The Thompson family and BWD staff are mentors who best promote your event or product. Each customer receives the same caring service whether first or long time advertisers.

Neta Harris

Celestron is proud to team with organizations like Bird Watcher’s Digest. Advertising and sponsorship efforts are integrated smoothly and our participation at their events like the recent American Birding Expo in Columbus, Ohio allow us to build our relationships with people in the outdoor enthusiast community.

Michelle Meskill

BWD has been a part of our promotional plan for several years. The team and Thompson family are wonderful partners, the readers are dedicated birders. BWD should be considered for the media plan of any brand, service or venue that needs to reach this target audience in a trusted, welcoming environment.

Bill Wilson

Our experience working with BWD is multifaceted. BWD is professional and trustworthy. We find them friendly and loyal. They know the birding business and have a strong following. Our advertising with BWD enhances our image and produces sales. BWD is a family business like ours, which we know works best with birders.

Keith Hackland

The BWD team makes things happen in a big way. Working with Bill, Dawn, Kyle, Mollee and the whole crew at the American Birding Expo was fantastic. As we've come to expect, the event flowed smoothly and seamlessly throughout. We're already looking forward to the next one!

George L. Armistead
Events Coordinator / American Birding Association

Its been fantastic working with the professional team at The Bird Watchers’ Digest and we appreciate their help in promoting us to their readership and fans.

Adam Riley

We know when the magazine lands in people’s hands because our phone rings! And it’s been that way from the first ad over a decade ago. That makes me feel old.

Geoff Heeter

Working with the BWD team has been great for our company, and we are pleased to see their magazine and online presence going from strength to strength. We are loyal fans of BWD!

Leon Marais
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