Welcome to the summer 2016 issue of Seasons of Advertising, our quarterly advertising newsletter from Bird Watcher’s Digest! This communication was created especially for you, our marketing partners. We hope you will take a moment to read all about the advertising opportunities and events happening at Bird Watcher’s Digest. Our goal is to share your marketing message with our loyal audience, and to connect you with the hundreds of thousands of people who are part of the Bird Watcher’s Digest family.
We don’t usually toot our own horn, but we would like to share some great news with you. Our website, birdwatchersdigest.com, is experiencing unprecedented traffic this year! In May we had 116,000 unique visitors (3,700 unique visitors per day), and in June we had 90,000 unique visitors (3,000 unique visitors per day). As a result, the ads on our website are also experiencing a record number of impressions and clicks. This is an increase of 50 percent from 2015, and is the most traffic we have ever experienced in these months. WHAT DOES THAT MEAN FOR YOU? It means that our website is a fantastic, affordable way to advertise! The cost for a three-month run-of-site website ad is only $450 (that’s $150 per month)! CLICK HERE For more information on website advertising, and CONTACT ME to schedule your website ad with us today!
WHY CHOOSE BIRD WATCHER’S DIGEST?
GREAT QUESTION! We realize that you have many advertising options these days, even within the birding market. You have a limited budget and specific marketing goals, and have the difficult decision of choosing where to invest your marketing dollars. So, why choose Bird Watcher’s Digest? What makes us different from other advertisers in the birding market, and why should you advertise with us? Bill Thompson III, BWD‘s Editor/Publisher, was recently asked this question, and this was his reply:
“The primary difference between Bird Watcher’s Digest and other publications would be in the variety of channels we offer to our marketing partners, and in the fact that most of our staff are avidly interested in birding, our publication’s subject matter. This gives us a closer connection to our subscribers and imbues our content with a more authentic voice. Our marketing partners benefit from this connection and authenticity.
Bird Watcher’s Digest (BWD) was founded in 1978 by my parents. We were the first commercial birding publication in North America. We remain the only privately owned magazine in the birding arena, and we are the only one published by actual bird watchers.
- In addition to BWD, we also publish a magazine for backyard birders (Watching Backyard Birds), as well as a twice-monthly e-newsletter (BirdWire, which goes to 40,000 readers).
- Our website (birdwatchersdigest.com) garners 100,000 unique visitors per month.
- Our podcast “This Birding Life” enjoys more than a 260,000 downloads annually, reaching a worldwide audience of birders.
- We host birding events for our subscribers (Reader Rendezvous) and for content-hungry birders (Midwest Birding Symposium) and for the birding industry (American Birding Expo)—with a special focus on birding travel and destinations.
This is just the tip of the iceberg. I could go on for pages about all the things we do here at BWD. Basically, we live, breathe, and revel in the birding lifestyle, and our marketing partners enjoy tapping into the passion we (and our readers) have for this rapidly growing hobby.
Although I have great respect for our competitors, they cannot compete with our passionate commitment to birding and to the birding community at large, including our marketing partners and potential marketing partners.”
There you have it! We are unique, we are passionate, we are connected to bird watchers around the world, and we want to tell our followers all about you!
THE 2016 AMERICAN BIRDING EXPO
I’m sure that by now, most of you have heard about the American Birding Expo, which was founded by Bill Thompson, III, and is managed by the event team at Bird Watcher’s Digest. The second annual American Birding Expo, a consumer trade show in Columbus, Ohio, is coming up September 16-18, 2016, and we hope you will be a part of it! Marketed to bird watchers, nature photographers, and other outdoor enthusiasts, the Expo aims to showcase “The World of Birding in One Place,” bringing together optics manufacturers and distributors, representatives of birding festivals and hotspot destinations, birding tour companies, purveyors of birding gear and bird feeders, and all other goods, services, and opportunities that birders want. Because of your reputation and customer base, your organization would compliment the vast and growing array of Expo exhibitors.
IT’S NOT TOO LATE TO GET INVOLVED!
If you would like more information about becoming an Expo exhibitor or sponsor, CLICK HERE. Expo exhibitor booths are $500, and all information about the event is available on the Expo website. You can also CONTACT ME for more information.
If you are not able to attend the Expo this year, you can still be involved! If you would like to make a donation to the Expo conservation raffle, CLICK HERE to complete our conservation raffle form. You can read more about our three Expo conservation causes here. We would love to promote your organization at the Expo by featuring your donation in the conservation raffle!
STATS, DEMOGRAPHICS, AND THE AMERICAN BIRDING MARKET
Would you like to know more about our advertising statistics and demographic information? CLICK HERE for stats, and HERE for demographic info! Various surveys show that our audience is well educated, well travelled, well read, and loves to enhance their birding experience with products and travel.
Would you like more information about the U.S. birding market? You may be surprised at how much money, time, and attention the birding industry generates annually! CLICK HERE to find out more.
The reservation deadline for the September/October 2016 issue of Bird Watcher’s Digest is this week! If you would like to reserve ad space in this issue, please contact me as soon as possible. CLICK HERE to see our print ad sizes and rates. Remember: Ads that appear in the print edition of BWD also appear in the digital edition and the BWD app at no extra charge!
- British Birdwatching Fair, Rutland, UK, August 18-21
- The American Birding Expo, Columbus, OH, September 16-18
- Reader Rendezvous Marietta Homecoming, Marietta, OH, September 29-October 2, and October 6-9
- The Honduras Birding For Conservation Tour, Pico Bonito Lodge, Honduras, November 4-13
- Rio Grande Valley Birding Festival, Harlingen, TX, November 2-6
- Asian Bird Fair, Jingshan Hubei, China, November 11-15
- Uttar Pradesh Bird Festival, Chambal, Uttar Pradesh, India, December 2-4
Thanks for taking time to read the summer 2016 issue of Seasons of Advertising! We hope this has been helpful to you, and look forward to hearing from you soon! As always, please contact me if you have any questions or need more information.
Cheers from sunny Ohio!
Advertising, Print & Digital
Cell: (608) 335-0523
Office: (740) 373-5285
BWD Office: (800) 879-2473
Fax: (740) 373-8443
Email: [email protected]