Season of Advertising: Winter 2017 Trends

Dear Friends,

It’s February, and though we’re in the heart of winter, at Bird Watcher’s Digest we have our eyes on the prize: spring migration. For birders, this is our Super Bowl. Continue reading to see how BWD is setting the stage for a fully engaged season with our audience and how you can be a part of it.

The May/June issue of Bird Watcher’s Digest hits mailboxes and news stands late April, right when our audience is feeling more engaged in bird watching than at any other time of year. Take advantage by getting your message in front of birders when their attention and enthusiasm is at its peak. The space reservation deadline for our May/June issue is March 3, 2017.

Email remains one of our most effective ways of putting your business directly in the inbox of not just subscribers to BWD, but contacts we have made through events, social media, website promotions, and our e-newsletter, BirdWire. For the months of February and March, take advantage of a promotional rate on an e-blast for just $1,200. This is a discount of more than 15% and is offered only for e-blasts scheduled in the next two months. Space is limited, and this offer is valid only while it’s available. E-blasts can feature multiple media elements to highlight your products as seen here. They are also an excellent way to promote your event or destination, like this one featuring Hawaii.

We seldom rest at BWD as we are constantly working to stay ahead of media trends and to hold the attention of our audience. We’ve announced big plans to move the American Birding Expo to the Philadelphia area this year. This event, to be held next door to the original home of John James Audubon, will draw active birders from Pennsylvania, D.C., New York, New Jersey, Baltimore, and beyond. It’s sure to be the largest Expo to date! For more information, or to sign up to be an exhibitor or sponsor, please visit

Prior to the Expo, BWD will host a Marketing Summit and networking event for our industry partners. The goal of the Summit is to bring together leaders from all sectors of the birding industry for panel discussions about our collective customer base and how we best meet their needs. Our goal is to grow the birding community—and to grow our businesses as a result. If you’re interested in being part of the Summit, please get in touch with me for details.

Podcasting continues to grow in popularity as a content channel that connects directly with an eager audience. Building on the success of our This Birding Life podcast, BWD has launched a new production titled Out There With The Birds. Get in the ears of birders around the world twice monthly by becoming a sponsor of the podcast. Your branding will not only reach an audience with each episode aired, but will continue to do so through the podcast archives as new listeners jump on board each week.

Here’s to making the most of winter with an eye toward spring and all the birdiness it brings!


About Us

Bird Watcher’s Digest, a bimonthly magazine for birders, was founded in Marietta, Ohio, in 1978 by Elsa and Bill Thompson, Jr. BWD also publishes Watching Backyard Birds for backyard birders. Over the decades, BWD has expanded to include other modes and channels of content creation and distribution: websites, videos, podcasts, blogs, booklets, print and e-books, birding gear, and events, most notably the Midwest Birding Symposium, BWD Reader Rendezvous, and the American Birding Expo.

Client Testimonials

Bird Watcher's Digest and the Space Coast Birding and Wildlife Festival has enjoyed a  long-time working partnership. Both organizations experienced phenomenal growth while making the appropriate internal and external changes to compete in the world of birding and nature-based activities. The Thompson family and BWD staff are mentors who best promote your event or product. Each customer receives the same caring service whether first or long time advertisers.

Neta Harris

Celestron is proud to team with organizations like Bird Watcher’s Digest. Advertising and sponsorship efforts are integrated smoothly and our participation at their events like the recent American Birding Expo in Columbus, Ohio allow us to build our relationships with people in the outdoor enthusiast community.

Michelle Meskill

BWD has been a part of our promotional plan for several years. The team and Thompson family are wonderful partners, the readers are dedicated birders. BWD should be considered for the media plan of any brand, service or venue that needs to reach this target audience in a trusted, welcoming environment.

Bill Wilson

Our experience working with BWD is multifaceted. BWD is professional and trustworthy. We find them friendly and loyal. They know the birding business and have a strong following. Our advertising with BWD enhances our image and produces sales. BWD is a family business like ours, which we know works best with birders.

Keith Hackland

The BWD team makes things happen in a big way. Working with Bill, Dawn, Kyle, Mollee and the whole crew at the American Birding Expo was fantastic. As we've come to expect, the event flowed smoothly and seamlessly throughout. We're already looking forward to the next one!

George L. Armistead
Events Coordinator / American Birding Association

Its been fantastic working with the professional team at The Bird Watchers’ Digest and we appreciate their help in promoting us to their readership and fans.

Adam Riley

We know when the magazine lands in people’s hands because our phone rings! And it’s been that way from the first ad over a decade ago. That makes me feel old.

Geoff Heeter

Working with the BWD team has been great for our company, and we are pleased to see their magazine and online presence going from strength to strength. We are loyal fans of BWD!

Leon Marais
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