It’s February, and though we’re in the heart of winter, at Bird Watcher’s Digest we have our eyes on the prize: spring migration. For birders, this is our Super Bowl. Continue reading to see how BWD is setting the stage for a fully engaged season with our audience and how you can be a part of it.
DON’T MISS OUT ON OUR MAY/JUNE ISSUE!
The May/June issue of Bird Watcher’s Digest hits mailboxes and news stands late April, right when our audience is feeling more engaged in bird watching than at any other time of year. Take advantage by getting your message in front of birders when their attention and enthusiasm is at its peak. The space reservation deadline for our May/June issue is March 3, 2017.
FEBRUARY AND MARCH E-BLAST PROMOTION
Email remains one of our most effective ways of putting your business directly in the inbox of not just subscribers to BWD, but contacts we have made through events, social media, website promotions, and our e-newsletter, BirdWire. For the months of February and March, take advantage of a promotional rate on an e-blast for just $1,200. This is a discount of more than 15% and is offered only for e-blasts scheduled in the next two months. Space is limited, and this offer is valid only while it’s available. E-blasts can feature multiple media elements to highlight your products as seen here. They are also an excellent way to promote your event or destination, like this one featuring Hawaii.
THE AMERICAN BIRDING EXPO AND A MARKETING SUMMIT JUST FOR YOU!
We seldom rest at BWD as we are constantly working to stay ahead of media trends and to hold the attention of our audience. We’ve announced big plans to move the American Birding Expo to the Philadelphia area this year. This event, to be held next door to the original home of John James Audubon, will draw active birders from Pennsylvania, D.C., New York, New Jersey, Baltimore, and beyond. It’s sure to be the largest Expo to date! For more information, or to sign up to be an exhibitor or sponsor, please visit birdingexpo.com.
Prior to the Expo, BWD will host a Marketing Summit and networking event for our industry partners. The goal of the Summit is to bring together leaders from all sectors of the birding industry for panel discussions about our collective customer base and how we best meet their needs. Our goal is to grow the birding community—and to grow our businesses as a result. If you’re interested in being part of the Summit, please get in touch with me for details.
“OUT THERE WITH THE BIRDS” PODCAST
Podcasting continues to grow in popularity as a content channel that connects directly with an eager audience. Building on the success of our This Birding Life podcast, BWD has launched a new production titled Out There With The Birds. Get in the ears of birders around the world twice monthly by becoming a sponsor of the podcast. Your branding will not only reach an audience with each episode aired, but will continue to do so through the podcast archives as new listeners jump on board each week.
Here’s to making the most of winter with an eye toward spring and all the birdiness it brings!